Learning map no. 5 of the communication guides on the topic of "Storytelling"
Telling stories is an effective method for clarifying concepts, inspiring employees and tackling challenges. Use stories to support visions, values and cultural development or to introduce concepts. The new "Storytelling" learning map from Kommunikationslotsen shows you at a glance what it's all about.
We live in a data-driven world. We are inundated with marketing and bored with PowerPoint. We long for something real and we get that through stories: Storytelling is one of the oldest forms of human communication. Above all, we learn from experience. And it is through stories that we learn who we are. For this reason, a good story stays in our memory and influences our actions. Stories are one of the most effective tools that managers and facilitators can use. Especially if you want to appeal to the heart, captivate minds and provide orientation in times of change.
Stories can
- Confirm how we do things
- Communicate visions, values and ways of working
- Support a group to uncover hidden knowledge and share experiences and skills
- Introduce new ways of working or concepts
- Showing how others have solved problems
- Stimulate creative thoughts, actions and alternatives
- Celebrate successes
- Generate new attitudes, visions or perspectives
- Unleash our own stories
- Showing what we already know
- Confirming how we should not do things
Storytelling: The new manager
The new manager had a coaching session about the first few days in his new job. He was given simple advice: "In the first week, don't make any suggestions, don't make any comments, just ask one question: 'What's going well here?" And that's exactly what he did. He heard many success stories and then knew which areas he wanted to move forward. As a nice side effect, a story began to spread throughout the company: "The new boss is interested in what we think!"
Storytelling: innovation in customer service
A major financial institution radically changed its services, moving away from a set of rules towards an innovative approach. As a first step, the management team was declared a story collection point. The company then started to collect stories about innovative customer service and shared these stories at meetings, in communications and at conferences. This encouraged employees to become even more innovative and contribute more stories themselves.
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