Using the random input method
Finding creative ideas is easier said than done. Or is it? There are a variety of well-known and less well-known, simple and more complex creativity techniques. One particularly efficient method is the random input technique. It is simple, productive and fun. Because the random input technique can generate many new ideas within a very short time, it is also used by many large advertising agencies.
With the random input technique, you can break away from old thought patterns
At first glance, the technique seems completely crazy: many people cannot imagine that a random term is useful when searching for new ideas. Our human thinking can be compared to a river that eats its way deeper and deeper into the riverbed over the years. The random technique can help to break free from long-established thought patterns/flows. For this reason, it is important that the random term is truly random. The more distant the term is from the topic, the more creative the solutions will be. Try it out: The ROI (Return on Ideas) is guaranteed!
www.denkmotor.com
Book tip:
Chris Brügger and Jiri Scherer
Thinking engine: Nothing is more dangerous than an idea, if it is the only one.
Order from Ex Libris
Finding creative ideas is easier said than done. Or is it? There are a variety of well-known and less well-known, simple and more complex creativity techniques. One particularly efficient method is the random input technique. It is simple, productive and fun. Because the random input technique can generate many new ideas within a very short time, it is also used by many large advertising agencies.
- Formulate in writing what you are looking for an idea for. For example: "How can we make our Christmas card stand out to customers?"
- Choose a term (main word) at random from a dictionary, a newspaper or a book. It doesn't always have to be a word. A randomly selected picture from a magazine can also help.
- Write down four to six characteristic features of the term. For example, for the random word "gasoline":
- Explosive
- Energizing
- Liquid
- Fragrant - Now try to make connections between your topic (Christmas card) and each characteristic of your random word. What ideas can you think of for the features explosive, energizing, smelly and liquid?
- A table bomb that spits out Christmas wishes when it explodes?
- A Christmas card that smells of pine resin?
- A card in the shape of a warming bag that you can use to warm your hands on cold winter days
(What is your idea?) - Repeat this process with another random word or image.
With the random input technique, you can break away from old thought patterns
At first glance, the technique seems completely crazy: many people cannot imagine that a random term is useful when searching for new ideas. Our human thinking can be compared to a river that eats its way deeper and deeper into the riverbed over the years. The random technique can help to break free from long-established thought patterns/flows. For this reason, it is important that the random term is truly random. The more distant the term is from the topic, the more creative the solutions will be. Try it out: The ROI (Return on Ideas) is guaranteed!
www.denkmotor.com
Book tip:
Chris Brügger and Jiri Scherer
Thinking engine: Nothing is more dangerous than an idea, if it is the only one.
Order from Ex Libris
