"Turning those affected into participants. This claim is inextricably linked to Neuland and the moderation method. In a time of total sensory overload, more and more training managers are trying to further develop and creatively implement the moderation method. Migros Lucerne has done this in a particularly funny way: it has made the learning content emotionally tangible for its employees with a sitcom.
At a time when products and services are becoming increasingly interchangeable, it is people who make the difference. Migros Lucerne is constantly reminding its employees of this fact. A project team is constantly trying to revisit the topic of customer-friendly behavior and customer-oriented thinking and to anchor it with creative and humorous training and further education concepts.
After various theaters and feature films, the managers were looking for a new way to make their messages emotionally tangible for employees. And so they came up with the idea of creating a sitcom based on the various learning contents.
Tscheggsch de Pögg - the training sitcom
The focus is on training manager Max Siedler (Urs Bosshard). His daughter (Stéphanie Berger) and his wife (Esther Gemsch) also work at Migros - but in sales. The two of them keep telling "the desk jockey" about "real life in sales", thus thwarting his attempts at a training offensive.
The shaken training manager receives support only from his mother (Verena Zimmermann), who also lives in the same household and steadfastly defends her "boy". Sitcom author Sämi Weber knew how to define convincing characters and pack the learning content into typical sitcom scenarios.
There were at least as many laughs at the recording of "Tschegg de Pögg" as at the legendary SRF DRS sitcom productions. The laughter came from the 3,600 employees who were there live when one of five episodes was recorded.
Urs Siegrist, who has already put viewers of "Fascht e Familie", "Mannezimmer", "Fertig lustig" and "Schöni Uussichte" in the mood for Swiss television, was responsible for getting the audience in the right mood. At the end of a recording, Migros Lucerne invited the employees to a snack and the actors were available for talks and autographs.
Sustainability thanks to intensive engagement with the individual episodes.
The edited episodes were delivered to the branches every three months, where they were viewed and discussed by the team. An attractive accompanying magazine and various tasks that the employees had to solve over the following 1 ½ years in connection with the individual episodes ensured that the learning content was reinforced.
Migros Lucerne killed two birds with one stone with "Tscheggsch de Pögg": firstly, taking part in a sitcom production is an event that employees will not soon forget. Secondly, Migros Lucerne now has five particularly funny training videos. And laughter is the best medicine and the best motivation.
Further development by Credit Suisse: Hotel Paradiso.
Inspired by "Tscheggsch de Pögg", Credit Suisse developed the concept further with the same team of Sämi Weber (author and director), Christine Thaddey (organization), Jan Erne (technology) and Rudolf Klingelfuss (art direction) and produced the sitcom "Hotel Paradiso" for the employees in the "Cash Service".Hotel Paradiso also had five episodes and was produced in three different languages (D, F, I) as an absolute novelty. Actors: Urs Bosshard, Caroline Rasser, Colette Studer, Philipppe Roussel, Hanna Scheuring, Lolita Morena, Melanie Winiger and Karin Gehrig. The concept was awarded the "Xaver" for the best event of the year by the industry association "Live Communication".
